Next Level RTCDP

Once a customer data platform is up and running, it's tempting to consider the work done. However, to truly unlock the full value and take your usage to the next level, it's important to continuously iterate and optimise your implementation.

Measurement Framework Improvements

After launching and proving the initial value. It is key to iterate on the measurement so that value can be reported as close to business or revenue objectives.

Maintaining Executive Sponsorship

Regularly engage with your sponsor through informative check-ins, highlighting progress, challenges, and upcoming milestones.

Documentation Updates

Maintaining and versioning a central repository for data mappings and Entity-Relationship Diagram (ERD) architecture is fundamental for maintaining clarity, consistency, and efficiency.

Entities and Naming Audits

Fields, Audiences, and Destinations numbers are bound to increase over time. It is important to have purging criteria to avoid bloating the system.

Data Management

Monitoring trends on the license dashboard for both non-production and production sandboxes are key admin tasks that serve as indicators of the ratio of data ingestion to activated use cases via the Audiences pushed to Destinations.

Conclusion

By focusing on measurement frameworks, governance, documentation, data quality, and stakeholder engagement, you can continuously improve your implementation over time.