Once a customer data platform is up and running, it’s tempting to consider the work done. However, to truly unlock...
I’ve witnessed my fair share of Adobe Real-Time Customer Data Platform (RTCDP) projects, and one truth prevails: a completed implementation...
Only 38% of marketers say they have the customer segment and persona data they need in the right format to...
Google Ad Manager (GAM) To end this Google blog series, we will explore a more niche solution that is mostly...
After covering four posts about ways to get data into Adobe Experience Platform (AEP), we can now look at activating...
In this post, we will review how to ingest the most common Google marketing data. Although we started covering the...
In this multi-part blog series, we will review all the integration points from the Google stack: Google Marketing Platform, Google...
Adobe & Google – often described as frenemies, some would argue they are like water and oil. However, there has...
