AEP & Google Part E: Activating on Advertiser Destinations
After covering four posts about ways to get data into Adobe Experience Platform (AEP), we can now look at activating the audiences created in…
AEP & Google Part D: Ingesting Google Data
In this post, we will review how to ingest the most common Google marketing data. Although we started covering the general methods of…
AEP & Google Part C: Google Analytics and Google Ads Enhanced Conversions
In this post, we will review all the integration points of Adobe Experience Platform (AEP) Event Forwarding to Google Analytics and Google Ads…