Next Level Real-Time CDP
Once a customer data platform is up and running, it’s tempting to consider the work done. However, to truly unlock the full value and…
Start with the End in Mind: Adobe Real-Time CDP Success
I’ve witnessed my fair share of Adobe Real-Time Customer Data Platform (RTCDP) projects, and one truth prevails: a completed…
Data Governance Overview in Adobe RTCDP
Note that this article is not legal or compliance advice. Please seek advice from your legal teams. Introduction In today’s digital…
Data Deficiency Kills AI/ML Use Cases
Only 38% of marketers say they have the customer segment and persona data they need in the right format to make good marketing decisions. This…
AEP & Google Part G: Publisher/Retail Media Destinations
Google Ad Manager (GAM) To end this Google blog series, we will explore a more niche solution that is mostly used by publishers or…
AEP & Google Part F: Google Analytics Reporting with RTCDP Audiences
Recap: What is a RTCDP Destination? Destinations are pre-built integrations with external platforms that allow for the seamless…
AEP & Google Part E: Activating on Advertiser Destinations
After covering four posts about ways to get data into Adobe Experience Platform (AEP), we can now look at activating the audiences created in…
AEP & Google Part D: Ingesting Google Data
In this post, we will review how to ingest the most common Google marketing data. Although we started covering the general methods of…
AEP & Google Part C: Google Analytics and Google Ads Enhanced Conversions
In this post, we will review all the integration points of Adobe Experience Platform (AEP) Event Forwarding to Google Analytics and Google Ads…
AEP & Google Part B: Google Cloud Platform
In this multi-part blog series, we will review all the integration points from the Google stack: Google Marketing Platform, Google Cloud…
AEP & Google Part A: Data Collection
Adobe & Google – often described as frenemies, some would argue they are like water and oil. However, there has always been a…
AEP: Data Lake vs. Profile
When starting to work on Adobe Experience Platform, the key concepts are understand is how the data is stored and what data sources are used…