Strategy2 Min Read Garrett ChungonMarch 1, 2024Next Level Real-Time CDP Once a customer data platform is up and running, it’s tempting to consider the work done. However, to truly unlock the full value and…
Strategy4 Min Read Garrett ChungonJanuary 31, 2024Start with the End in Mind: Adobe Real-Time CDP Success I’ve witnessed my fair share of Adobe Real-Time Customer Data Platform (RTCDP) projects, and one truth prevails: a completed…
Technical5 Min Read Garrett ChungonNovember 30, 2023Data Governance Overview in Adobe RTCDP Note that this article is not legal or compliance advice. Please seek advice from your legal teams. Introduction In today’s digital…
StrategyTechnical5 Min Read Garrett ChungonNovember 17, 2023Data Deficiency Kills AI/ML Use Cases Only 38% of marketers say they have the customer segment and persona data they need in the right format to make good marketing decisions. This…
Technical4 Min Read Garrett ChungonNovember 12, 2023AEP & Google Part G: Publisher/Retail Media Destinations Google Ad Manager (GAM) To end this Google blog series, we will explore a more niche solution that is mostly used by publishers or…
Technical4 Min Read Garrett ChungonSeptember 21, 2023AEP & Google Part F: Google Analytics Reporting with RTCDP Audiences Recap: What is a RTCDP Destination? Destinations are pre-built integrations with external platforms that allow for the seamless…
Technical4 Min Read Garrett ChungonAugust 31, 2023AEP & Google Part E: Activating on Advertiser Destinations After covering four posts about ways to get data into Adobe Experience Platform (AEP), we can now look at activating the audiences created in…
Technical5 Min Read Garrett ChungonMarch 28, 2023AEP & Google Part D: Ingesting Google Data In this post, we will review how to ingest the most common Google marketing data. Although we started covering the general methods of…
Technical3 Min Read Garrett ChungonFebruary 8, 2023AEP & Google Part C: Google Analytics and Google Ads Enhanced Conversions In this post, we will review all the integration points of Adobe Experience Platform (AEP) Event Forwarding to Google Analytics and Google Ads…
Technical3 Min Read Garrett ChungonJanuary 25, 2023AEP & Google Part B: Google Cloud Platform In this multi-part blog series, we will review all the integration points from the Google stack: Google Marketing Platform, Google Cloud…
Technical3 Min Read Garrett ChungonSeptember 15, 2022AEP & Google Part A: Data Collection Adobe & Google – often described as frenemies, some would argue they are like water and oil. However, there has always been a…
Technical2 Min Read Garrett ChungonMarch 11, 2022AEP: Data Lake vs. Profile When starting to work on Adobe Experience Platform, the key concepts are understand is how the data is stored and what data sources are used…